News for 'Brand Communication'

Is Jet serious about finding a way out of the crisis?

Is Jet serious about finding a way out of the crisis?

Rediff.com15 Oct 2018

The airline has failed to address fliers' fears and has been opaque about the allegations of tax and financial fraud, giving rise to apprehension that Jet Airways may be headed the Kingfisher way.

Harley Davidson's exit to hit around 2,000 jobs in India

Harley Davidson's exit to hit around 2,000 jobs in India

Rediff.com25 Sep 2020

Besides job loss, the exit of the American cult bike maker would also lead to a loss of up to Rs 130 crore for the brand's dealer partners in the country.

Kharge to pick Karnataka CM based on opinions of all Cong MLAs

Kharge to pick Karnataka CM based on opinions of all Cong MLAs

Rediff.com15 May 2023

The Congress Legislature Party, which met at a private hotel in Bengaluru on Sunday evening, passed a unanimous resolution authorising the party chief to pick its leader.

Fair & Lovely: Can HUL go beyond a cosmetic change?

Fair & Lovely: Can HUL go beyond a cosmetic change?

Rediff.com7 Jul 2020

For a product initially positioned as a "closet mate" which could help improve a woman's marital prospects, HUL Chairman Sanjiv Mehta says the communication now is all about women's empowerment.

Which sectors to invest in? Read what experts say

Which sectors to invest in? Read what experts say

Rediff.com16 Sep 2022

After a turnaround in performance by Indian equity markets since July that has seen the S&P BSE Sensex and the Nifty50 wipe out the year-to-date losses, analysts suggest investors start nibbling into stocks that are focused on the domestic economy. While they say intermittent corrections, led by policies of global central banks and other economic data, cannot be ruled out, analysts expect India's relative outperformance among global equity markets to continue as it looks better placed with a healthy economic recovery, and remains one of the fastest growing major economies. In this backdrop, Neeraj Chadawar, head of quantitative equity strategy at Axis Securities, believes that amid global slowdown, aggressive tightening by the central banks, and preference for domestic interests first (by the local government), export-oriented themes are likely to be muted or will deliver conservative returns in the near-term.

Facebook rolls out 'bandwidth targeting' for advertisers

Facebook rolls out 'bandwidth targeting' for advertisers

Rediff.com28 Aug 2014

Advertisers like Vodafone in India are already testing these new targeting capabilities with good early results.

10 Leadership Skills Women Must Develop

10 Leadership Skills Women Must Develop

Rediff.com15 Jun 2022

The greatest strength of a leader is to be able to think about the 'big picture'.

FabIndia, Aether Ind, 5 others get Sebi's nod to float IPOs

FabIndia, Aether Ind, 5 others get Sebi's nod to float IPOs

Rediff.com2 May 2022

Seven companies, including lifestyle retail brand FabIndia and specialty chemical company Aether Industries, have received capital markets regulator Sebi's go-ahead to raise funds through initial share sales. Syrma SGS Technology, Asianet Satellite Communications, Sanathan Textiles, Capillary Technologies India and Harsha Engineers International too received the watchdog's nod to float Initial Public Offerings (IPOs). These companies, which filed their preliminary IPO papers with Sebi during December 2021 and February 2022, obtained observations during April 27-30, an update with the regulator showed on Monday.

Who Will Admit To Committing Fraud?

Who Will Admit To Committing Fraud?

Rediff.com27 Apr 2023

Banks do extensive investigation before declaring an account fraud; they owe it to us as they deal with our money. Why would they try to fix an innocent borrower? asks Tamal Bandyopadhyay.

How the iconic Modern bread travelled from Chennai to Mexico

How the iconic Modern bread travelled from Chennai to Mexico

Rediff.com17 Mar 2021

Wrapped in blue and orange wax paper, it's a familiar sight on the shelves of kirana stores across the country. Given how well travelled and mobile it is - starting its journey in Chennai, then turning to Singapore and now landing in Mexico - you could say it lives up to its name: Modern. Modern Food Enterprises, the company that manufactures and sells the bread in question as well as other bakery products under the "Modern" brand name, has recently been sold to the world's largest baking company, Grupo Bimbo, for an undisclosed amount. This latest transaction is the second change of guard at Modern within five years and third since the government divested the company at the turn of the century. At a time, when the National Democratic Alliance government has decided to privatise, or shut down, public sector enterprises except for those deemed strategic, Modern makes for a promising case study of how divestment led to the brand's growth, both in revenue and reach.

I just called to say I love you

I just called to say I love you

Rediff.com27 Feb 2020

Has the advent of technology made it easier, or more difficult, for brands to communicate with you and your valentine?

'E-commerce is primed for growth'

'E-commerce is primed for growth'

Rediff.com7 Dec 2021

'We will be wherever the consumer is.'

How Hyundai Creta busted the no sales in lockdown myth

How Hyundai Creta busted the no sales in lockdown myth

Rediff.com24 Jun 2020

Smart positioning, continued communication and a global design language have played a big role, say experts

Two-in-one works just fine, find hotels

Two-in-one works just fine, find hotels

Rediff.com14 Mar 2017

Hospitality chains are hosting dual brands on one property, looking for operational efficiencies without diluting their brands, says Shivani Shinde Nadhe.

Snapchat touches 100 mn user mark in India

Snapchat touches 100 mn user mark in India

Rediff.com27 Oct 2021

Photo-messaging app Snapchat on Wednesday said its monthly user base has reached 100 million in the country, and the company will continue to anchor its efforts towards growing and providing more resources to its community of Indian creators. Snap Inc, the parent company of Snapchat, virtually hosted the second edition of 'Snap in India'. At the event, Snap co-founder and CEO Evan Spiegel announced the milestone of reaching 100 million Snapchatters monthly in India.

Modi@9: Congress asks 9 questions, BJP calls them 'bundle of lies'

Modi@9: Congress asks 9 questions, BJP calls them 'bundle of lies'

Rediff.com26 May 2023

The Congress released a booklet 'Nau saal, Nau sawaal', asking nine questions from Modi. The BJP rejected the Congress' criticism as a 'bundle of lies and mountain of deception' and said the questions are born out of 'pathological hatred' of the PM.

Chinese firms in India gear up for more boycott calls

Chinese firms in India gear up for more boycott calls

Rediff.com25 Jun 2020

People in the know said that from social and digital media campaign teams to communications specialists -- all hands were on deck, and every possible post or campaign with the potential to intensify the crisis, was being tracked.

How brands in India can change lives for better

How brands in India can change lives for better

Rediff.com2 Aug 2013

Social changes around us provide interesting triggers for connecting to brands.

Serena in the broadcast booth? The ball is in her court...

Serena in the broadcast booth? The ball is in her court...

Rediff.com4 Sep 2022

Serena Williams could easily walk off the court and into the broadcast booth if she wants to, pocketing a handsome paycheck and boosting ratings for a sport that is losing star power, those in the business say.

5 exciting career options for budding writers

5 exciting career options for budding writers

Rediff.com31 Jan 2020

You can be a copywriter, novelist or a content writer and turn your hobby into a fruitful career.

Despite new launches, Samsung continues to lag behind Xiaomi in India

Despite new launches, Samsung continues to lag behind Xiaomi in India

Rediff.com7 Feb 2020

It has 18.9 per cent share of the market, down from 22.6 per cent for the third quarter of 2018 while Xiaomi has 27.1 per cent share.

DBS retains Lakshmi Vilas Bank's name, logo

DBS retains Lakshmi Vilas Bank's name, logo

Rediff.com8 Dec 2020

According to experts, 'Lakshmi' and the logo 'Godesses Lakshmi' have a lot of value in India and are the biggest driver for the Bank. Retaining the Lakshmi name and logo will help DBS.

Even before a ball is bowled in IPL, Aamir is a hit

Even before a ball is bowled in IPL, Aamir is a hit

Rediff.com23 Mar 2019

Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.

Mukesh Ambani completes 20 years as Reliance boss

Mukesh Ambani completes 20 years as Reliance boss

Rediff.com28 Dec 2022

Mukesh Ambani, who took over the reins of Reliance Industries Ltd (RIL) after the sudden demise of his legendary industrialist father Dhirubhai Ambani, completes 20 years at the helm during which the company saw a 17-fold jump in revenues, 20-times surge in profit and has become a global conglomerate.

Katrina makes a splash in a bikini

Katrina makes a splash in a bikini

Rediff.com6 Nov 2019

It's a yacht party for Katrina Kaif who is living her hot girl summer dream and she's doing it in style.

After row over ad, Kent apologises for hurting sentiments

After row over ad, Kent apologises for hurting sentiments

Rediff.com27 May 2020

The Noida-based firm's advertisement for its new product, which featured Bollywood superstar and Bharatiya Janata Party MP Hema Malini and her daughter Esha Deol, cautioned against a housemaid kneading flour to make dough, claiming that "her hands might be infected", and instead suggested using the company's product for the same purpose.

Big Tech invests $1.82 bn in Indian startups so far this year

Big Tech invests $1.82 bn in Indian startups so far this year

Rediff.com8 Nov 2021

Their startup investments number 13 so far, compared to 17 deals in 2020.

BJP 'deep state' chewing India just like Pak, says Rahul in London

BJP 'deep state' chewing India just like Pak, says Rahul in London

Rediff.com21 May 2022

During an interactive session at the 'Ideas for India' conference in London on Friday, Gandhi not only mounted a scathing attack on the Bharatiya Janata Party government but also extended an olive branch to regional parties who he had angered with his comment that they were not capable of taking on the saffron party for want of ideology.

Bajaj Auto to cut entry-level motorcycles by a third

Bajaj Auto to cut entry-level motorcycles by a third

Rediff.com27 Jul 2020

The Pune-based company sells the Platina and CT brands in the entry-level - 100-110cc - segment.

Amazon-Future tussle gets murkier

Amazon-Future tussle gets murkier

Rediff.com26 Nov 2020

Kishore Biyani-led Future Retail Ltd on Thursday accused e-commerce giant Amazon of adopting a media strategy of "having every development reported and converted into a line of communication with stock exchanges" regarding the Amazon-Future Coupons' arbitration proceedings in Singapore. The Court of Singapore International Arbitration Centre (SIAC) had turned down a plea of Future Retail Ltd (FRL) to be excluded from being a party to arbitration. In a regulatory filing disclosing the development, FRL said,"...this disclosure is being made out of abundant caution to avoid any speculation given Amazon's media strategy of having every development reported and converted into a line of communication with stock exchanges."

Entrepreneurs: Do's and Don'ts for SCARY times ahead

Entrepreneurs: Do's and Don'ts for SCARY times ahead

Rediff.com13 Jul 2020

DO: Whether or not your business has suffered losses, now is the time to optimise resources, cut back on unnecessary expenditure and spend every penny cautiously. DON'T: If there is a cash crunch, don't rush to fire staff. Instead, weigh in other options that will protect the interest of both the company and the employees. Must Read Advice from Apoorva Ranjan Sharma, MD, 9unicorn.

Jugaad An Insult To Indian Innovation?

Jugaad An Insult To Indian Innovation?

Rediff.com6 May 2022

'When resources are few; when frugality demands repairing a broken thing rather than replacing it with a brand new and expensive option, enterprising commoners in rural and urban India improvise on a daily basis and solve their problems with whatever they have,' observes Shivanand Kanavi.

How HUL and P&G are shaping their India strategy

How HUL and P&G are shaping their India strategy

Rediff.com23 Dec 2019

While Unilever has been aggressive, both organically and inorganically in the country, P&G's approach has been about achieving 'balanced growth' in terms of top line and bottom line.

LGBT verdict: Why India Inc's celebration may be short-lived

LGBT verdict: Why India Inc's celebration may be short-lived

Rediff.com11 Sep 2018

While it is heartening to see companies chipping in with their messages of support, they are probably walking a tightrope here.

Paytm share allocation likely on Nov 16 at Rs 2,150 apiece

Paytm share allocation likely on Nov 16 at Rs 2,150 apiece

Rediff.com14 Nov 2021

Digital payments and financial services firm Paytm is likely to allocate shares at the upper price band of Rs 2,150 apiece on November 16 after market regulator SEBI's approval which is expected to come on Monday, sources aware of the development said. Earlier the allocation was expected to take place on Monday and the Paytm Money app also displayed the same.

Chinese smartphones continue to dominate Indian market

Chinese smartphones continue to dominate Indian market

Rediff.com22 Oct 2020

In spite of being attacked from all corners, a faltering supply chain and negative sentiments soaring high among the local consumers, top Chinese smartphone brands gained market share during the most critical phase - the April-June quarter of this year.

HMT Watches: An iconic brand bids farewell

HMT Watches: An iconic brand bids farewell

Rediff.com13 Sep 2014

Manufacture will soon be stopped at Bangalore and Tumkur in Karnataka and Ranibagh in Uttarakhand.

5 fashion trends that'll rock LFW this year

5 fashion trends that'll rock LFW this year

Rediff.com31 Jan 2017

It's going to be about inclusive fashion -- watch out for slits, yellow, khaki and gold creations.

Bio-secure bubble makes IPL 2020 corruption free?

Bio-secure bubble makes IPL 2020 corruption free?

Rediff.com14 Aug 2020

Even though the Indian Premier League will be played in a bio-secure bubble, Ajit Singh, head of BCCI Anti-Corruption Unit says players could be approached for corrupt practices through social media.

Sebi keeps Adani Wilmar's Rs 4,500-cr IPO in abeyance

Sebi keeps Adani Wilmar's Rs 4,500-cr IPO in abeyance

Rediff.com21 Aug 2021

Capital markets regulator Sebi has kept the proposed Rs 4,500-crore initial share-sale of edible oil major Adani Wilmar Ltd (AWL) in "abeyance". However, the Securities and Exchange Board of India (Sebi) did not clarify further. The company had filed preliminary papers with Sebi on August 3, to raise funds through an initial public offering (IPO).